New Media

Content with purpose, distribution with reach.

 

 

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                                                  Spill

 

Talent

Experience

Team offers an advanced level of talent and experience to advance the communication objectives of companies, associations, advocacy groups and other organizations through effective use of new media platforms. 

Wait...What's

New Media?

Essential New Media Terms Glossary

                   Glossary

Still confused on what exactly New Media refers to?  Reference our to get a better feel for what this term encompasses. 

 

New Media?

No Problem

TEAM defines new media as content distributed via new delivery platforms. Sometimes that content is created specifically for the delivery platform. And sometimes, content produced for traditional delivery is further distributed in new ways. TEAM has the knowledge and experience to help no matter where your particular needs fit in.

Team has created:

  • Rich-media, destination Internet channels
  • Advocacy campaigns, thoroughly distributed online
  • Engaging and entertaining serial content available on-demand to employees, constituents and consumers

What can TEAM do for you?

 
 

WhitePapers:

Check Out our White Papers on the Power of Online Video:

 

Online Video

OnPoint Media

 

 

NEW MEDIA

SAMPLES:

Advocacy and Position Campaigns

Jan Brewer AMERICA'S VOICE: TEAM regularly creates “video editorials” for this organization seeking “To Win Common Sense Immigration Reform.” These Advocacy Videos are available on the organization’s website and are broadly distributed through the “blogoshere” and related websites. Several of them have achieved extensive as a "viral" phenomena.

Spill SPILL THE TRUTH: Ever heard of BP Atlantis? Food & Water Watch has the facts. Check out this video to see whether or not BP's current oil spill in the Gulf of Mexico will be their last. For further information regarding BP Atlantis visit: CCN Today.

Bear Party THE BEAR PARTY: Creative Director, Peter Davis, created and animated The Bear Party video series.  This fictional political party addresses some of the latest political debates with the underlying slogan, "Do Good, Don't Be Grouchy".  For further updates on The Bear Party's latest campaign, visit their Youtube Channel.

Corporate Communications and Programming

Primary Care PRIMARY PROGRESS: This establishment came to TEAM in need of an effective animated video to address America's medical systems.   With the help of TEAM's graphic design capabilities and creative talent, TEAM seamlessly turned around this project to deliver Primary Progress with a powerful message.

Safekids SAFEKIDS: SafeKids turned to TEAM for their creative expertise in content creation. From concept to completion, TEAM delivered a fully animated educational series of home safety vignettes and a commercial for the "We Believe Campaign."   

ABA AMERICAN BANKERS ASSOCIATION: This association was in need of a piece to explain the inner workings of their website's functions.  Originally, the ABA was using webcasts to inform members how to navigate throughout their complex website.  TEAM was asked to turn these webcasts into a comprehensive 5 minute video helpful for both members and non-members.  While this video is a valuable resource for the current members to easily preview the website's capabilities, it is also a critical sales tool for non-association members.

Destination Internet "TV" Channels:

WineTasteTV WINETASTETV.COM created by TEAM for Wine Media Enterprises, Inc. WineTasteTV is the Internet’s first destination TV channel dedicated to wine, food and an upscale lifestyle. The channel is also available online and on portable devices through YouTube, and soon will be found on Hulu.com. WineTasteTV content is also syndicated through the Voxant (Grab) network and is further available on over a dozen other web portals like MetaCafe, Brightcove, Revver and Truveo.

Aquaria AQUARIANETWORKTV.COM: This site, developed by TEAM, is an interactive website for fish and aquarium hobbyists.  This website is built around video content that end users can view, share, and comment upon. NACHC has called on TEAM to produce membership development videos and a text-and-video based course on the role and responsibilities of people serving on health center boards. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

CaseStudy: America's Voice

TeamCreations' work for America's Voice has helped to give this group a presence in the immigration reform debate that they simply did not have before beginning their online video campaign. 

Enough is Enough

A Recent Video, produced within a three-day timeframe, received nearly 13,000 plays within 48 hours of release. These plays were documented from the known distribution portals, news and blog-sites where the video was placed.  Many more plays were no doubt secured through undocumented sites that picked up the "embeddable" piece.  But, results are what matter and successful online distribution gets noticed.  America's Voice campaign spots have been picked up by the broadcast and cable news networks and used to illustrate news stories or frame interview discussions.  The recent America's Voice video focusing on potentially unconstitutional activities by ICE (Immigration and Customs Enforcement agency) was followed by a statement from the office of the Secretary of Homeland Security, Janet Napolitano, stating her department's intention to investigate the activities. 

Sheriff 

Another Series on Maricopa County Sheriff Joe Arpaio was so effective that it was a key component in generating a Justice Department probe in Arizona. 

Read about the Drop Dobbs coalition's strategy and Team's work in Politics magazine at: Nanotargeted Pressure.  Click here to view the Drop Dobbs Campaign Video for America's Voice.

 

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